My Path to Now
At the age of 12, as the lear jet I was travelling in with 5 others touched down on a makeshift runway in the middle of the Saudi Arabian desert, my typical suburban life in Glasgow, Scotland ended forever.
Inspired by my worldly life as an expat kid, my childhood plans to become a diplomat led me to finishing my schooling in France & Germany, before doing my Masters in French Literature at St Andrews University and Université de la Sorbonne, Paris, whilst working two jobs as a translator for the Conseil Européen pour les Services Communautaires Juifs and waitress in an french/mexican restaurant in Le Marais.
But, given the choice between an entry level status job in a grey, corporate cubicle in London or living and working in rural Japan, I headed to Gunma-ken a week after graduation for 2 years where as a participant in the JET scheme, I taught English & French, set up the first English language newspaper, a sister city relationship and was the Protocol Advisor and Interpreter for the Mayor of Willoughby, Sydney.
On return to London, in '94, my early career saw me work in Japanese Market Analysis, Brand Direction and Trend Forecasting writing consumer reports and ad-hoc consultancy for lifestyle brands including Evian, The Body Shop & Calvin Klein and after being sent to Sydney, Australia in 1996 on a fact-finding mission decided to make it home.
Easier said than done - In order to make my dream a reality, I had to do a Post Graduate Degree in Modern Languages Education while at night doing an accelerated BA in German, then taught in high schools for 2 years to achieve maximum points.
Once in Australia , I was invited to join Troy Lum, firstly at Dendy Films, then at Hopscotch Films, where I developed my career in Marketing, Communication, Events and Strategic Consultancy before starting my own agency Gallus & Co in 2005 with clients across film, TV, fashion and lifestyle.
I've devised and executed well over 150 film, lifestyle & event marketing, brand & comms campaigns and worked with some of the luminaries of the film industry as well as Australian and global brands & organisations including Samsung, ABC TV, Tag Heuer, Event cinemas, Hopscotch, QT hotels, SunSoaked, Austereo, James Squire, Red Bull, Dendy Films, APSAs, BBC Worldwide, Blue Tongue Films, National Geographic Channel to name a few.
My extensive experience has led me to be called upon for a broad spectrum of consultancy services across Marketing & Communications, Sponsorship & Branding, Media & Social Media management, Celebrity Partnerships, Community Engagement & Strategic Government Stakeholder Relationships.
After winding down my business to move to Brisbane in 2010 as a pregnant jobless Mum of a toddler and newborn, to look after my mother with cancer and terminally ill father, I looked in my bag of tricks, reinvented myself and began creating a heart and value-led business that has evolved with my family as the key priority.
At first I developed the styling and branding arm of the business with personal styling, wardrobe consultancy, mindset coaching, branding and self-love workshops and mentoring for women facing identity, career and business challenges.
In 2016, I set up #SpotMyStyle #realstreetstyle hashtags on instagram to celebrate individuality, beauty diversity, ageless style and happy self expression. The now global movement has surpassed 250k posts with women of all ages, styles, sizes, shapes and ethnicities involved.
In 2019, I self published and sold out my debut, a unique self-love, style, self-help book DARE MORE, CARE LESS ®.
In 2020, COVID 19 thwarted my UK and US book tour plans so I started my podcast The Sally Steele Show and set up a studio space in Red Hill, Brisbane to be able to welcome private mentoring clients and group workshops. I continued to work closely with Domestic Violence survivors through Beyond DV's Time Out program and started my TEEN 13 -17 Self Love, Confidence, Identity & Style workshops , as well as mindset and planning workshops.
In 2021, I have launched my Dare More, Care Less Academy® teaching bold personal branding, styling and 321 WOW mindset & business mentoring programs . I am also currently writing my second book More Heart, Less Hustle ™ and studying for my Positive Psychology Practitioner certificate.
A natural optimist and believer that "Self Love is your superpower" and that life should be a mixture of high fives and good vibes, I am often asked to speak about self belief, personal styling, strategic marketing, conscious consumption and building a #boldaf and authentic brand by many organisations and corporations.
I live in Brisbane with my husband of 20 + years, 2 children (13 and 10 yrs) & scruffy, wee dog, Toto.
Sally raises funds for Pay A Sack Forward at her events, book launches and fashion shows and promotes the associated opshop Studio Thrifty Four. $5 spent in the Opshop pays for a survival sack for the homeless and is distributed through local cafes and outreach groups.
I acknowledge the Traditional Owners & ongoing custodians of the Country on which I live & work, the Turrbal & Jagera peoples. I recognise their continuing connection to land, waters & culture & pay my respects to their Elders past, present and emerging.
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