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Sally Steele has been a Sustainable Style Advocate since childhood, with strong memories of her mother being by far the most stylish person at the hockey sidelines, dressed in reworked or preowned designer pieces from charity shops.
A mantra was always "Curate don't Consume" and from an early age, she was taught that the stories you make and the memories you have in the clothes are more important than how much it cost or the designer label. For Sally, Style is being yourself on purpose.
When she gave up her Film & TV business & moved north to Brisbane, pregnant and jobless with a toddler to care for ailing parents, she reinvented her career, branding herself "STEELEMyStyle" - a mobile Personal Stylist, Life Coach and Sustainable Style Consultant to help others learn that "Style is an Inside Job".
When her father died in 2016, Sally realised that her bold Personal Style allowed her to express a piece of herself and anchored her during sad, turbulent times and she created the #RealStreetStyle #SpotMyStyle online IG community to support others with combined 250k posts to date. During this time, Sally's online presence grew and she began to work with brands providing fashion styling, brand strategy, content creation and creative production.
In 2019, with over 4000 women styled, Sally realised that for many the lack of self love had developed into overconsumption and so she decided to write a book about Mindset & Sustainable Style. By helping others "Ditch the Inner Bitch" she could teach them how to "Dare More, Care Less". Self-published the book was a hot seller and after a successful Australia and NZ book and speaking tour, Sally was heading to UK on her book tour in March 2020 when Covid hit. After the inevitable pivot, Sally started doing personal development workshops for teens, women and DV Survivors.
Sally continues to provide 60 DV survivors a year with a copy of the book and a mindset & styling workshop. In 2023 Sally came on board as an Ambassador for Beyond DV in partnership with Brisbane Fashion Festival to create "Dress to Express Day' , now in its 3rd year, it's a day to celebrate fashion freedom & walk in solidarity to honour DV survivors in their journey.
Sally has opened her STEELEMyStyle books again to personal clients & brands looking for authentic style guidance & content creation strategies.

Sally has made personal shopping an art form for men and women of all shape, ages & backgrounds.
She can meet you instore, shop for you or devise a package including online & instore for what you need.
Add a Zoom consult $150 /hr to include existing wardrobe.
Limited Availability
2 hr minimum $680
3hrs $995
(incl GST, travel, Free Book)

Sally is passionate about sustainable wardrobes and minimising overconsumption
Sally will email a questionnaire, then come to your home, cull & create outfits based on what you own.
Limited Availability
Packages from 3 hrs $995
Additional hours charged at $250/hr
(incl GST, travel, Free Book & photos)

Sally has a wealth of experience creating statement sustainable wardrobes for thousands of men and women.
Sally will do a Zoom consult, come to your home, cull & create outfits based on what you own, create a style plan for you moving forward. Then go shopping - instore, online or a mix of both.
Limited Availability
Packages from $1800
Add
Sally has a wealth of experience creating statement sustainable wardrobes for thousands of men and women.
Sally will do a Zoom consult, come to your home, cull & create outfits based on what you own, create a style plan for you moving forward. Then go shopping - instore, online or a mix of both.
Limited Availability
Packages from $1800
Additional hours charged at $250/hr
(incl GST, travel, Free Book & Style Report)

Sally has made personal shopping an art form for men and women of all shape, ages & backgrounds.
Bring a bestie or two and get the most out of Sally's shopping knowledge.
Add a Zoom consult $150 /hr to include existing wardrobe pieces.
Limited Availability
3hrs 995
maximum 3 people
(incl GST, travel, Free Book each)

Sally is passionate about sustainable wardrobes, minimising overconsumption & expressing your individuality - in business or in everyday life.
Get a group together, bring in some pieces and learn how to Dare More, Care Less - Sally will come to your place of study, work or home.
Limited Availability
Packages from 2 hrs - $140 pp
Minimu
Sally is passionate about sustainable wardrobes, minimising overconsumption & expressing your individuality - in business or in everyday life.
Get a group together, bring in some pieces and learn how to Dare More, Care Less - Sally will come to your place of study, work or home.
Limited Availability
Packages from 2 hrs - $140 pp
Minimum 5 attendees
Includes free copy of Dare More, Care Less for each attendee.
(incl GST, travel)

STEELEMyStyle .. literally. A new service that can be combined with styling services or solo.
Hire statement pieces from Zimmermann, Alémais, AJE, Iro, LoveShack Fancy, Carla Zampatti, Gucci, Anya Hindmarch, Balenciaga, Vintage gems & much more.
Clothes, Shoes & Accessories.
(Dresses, jumpsuits, coord sets sizes 6/8/10/12
Delve into Sally
STEELEMyStyle .. literally. A new service that can be combined with styling services or solo.
Hire statement pieces from Zimmermann, Alémais, AJE, Iro, LoveShack Fancy, Carla Zampatti, Gucci, Anya Hindmarch, Balenciaga, Vintage gems & much more.
Clothes, Shoes & Accessories.
(Dresses, jumpsuits, coord sets sizes 6/8/10/12
Delve into Sally's bold & colourful wardrobe and Dare More, Care Less for your next occasion or style adventure.
Brisbane Only. Dry Cleaning incl.
Drop off & Pick Up included
VIP Membership

Sally is passionate about wider social impact from fashion events, e.g Beyond DV's "dress to Express Day" in partnership with Brisbane Fashion Festival.

Sally has a wealth of experience hosting, presenting public events, workshops and curating runways for clients including Brisbane City Council.

Sally has been invited to inspire and entertain teams incl. Harcourts AUS & NZ, MC Saatchi, Nova & Next Hotels.

($9.95 shipping)


















COVER BANNER - Meet the FRow at Brisbane Fashion Festival - The Activist.
“The festival shows that fashion is a restorative tool that helps people reclaim space. Fashion coercive control is an early red flag of DV. Someone controlling what you wear is a warning.
“It’s why I’m an Ambassador for Dress to Express Day for victims of DV.
PODCAST GUEST with Katrina Blowers - If Sally Steele was an exotic bird she’d be a super stylish, bright pink flamingo
She’s helped thousands of women around the world do exactly that by ditching their inner bitch and becoming their own cheerleaders.
COVER STORY - ‘Stop shopping your pain away’: Stylist wages war on fast fashionThis Brisbane style guru and author is fed up with social media influencers and women chasing happiness through designer clothes and accessories. She says it’s time we all “ditch the inner bitch”.
Strategy - Impact - Storytelling - Speaker - Author

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