SALLY & STYLE

Sally Steele has been a Sustainable Style Advocate since childhood, with strong memories of her mother being by far the most stylish person at the hockey sidelines, dressed in reworked or preowned designer pieces from charity shops.  

 "Curate don't Consume" was a style philosophy from an early age and she was taught that the stories you make and the memories you have in the clothes are more important than how much it cost or the

Style is being yourself on purpose. 

When she gave up her Film & TV business & moved north to Brisbane, pregnant and jobless  with a toddler to care for ailing parents, she strategically reinvented her career, as  "STEELEMyStyle" - a mobile Personal Stylist and Sustainable Style Consultant to help others learn how to "Ditch the Inner Bitch". 

When her father died in 2016, Sally realised that her bold Personal Style allowed her to express a piece of herself and anchored her during sad, turbulent times and she created the #RealStreetStyle  #SpotMyStyle online IG community to support others with combined 530k posts to date.  

She also used her years of film, tv and social media experience to expand the agency  into fashion and style brand strategy and content production. Working close with SunSoaked from early inception and being instrumental in getting the brand into national retailers before being asked to work with other fashion brands, retailers and create campaigns for media companies. 

In 2019, with over 4300 women styled, Sally realised that for many the lack of self love had developed into overconsumption and so she decided to write a book about Mindset & Sustainable Style. She also wanted to support those who could not afford her personal services. 

"Dare More, Care Less"  was born and with the help of her online IG community she filled the pages with inspiring women of all ages, stages and shapes. 

After a successful Australia and NZ book and speaking tour, Sally was heading to UK on her book tour in March 2020 when Covid hit. After the inevitable pivot, Sally started doing personal development workshops for teens, women and DV Survivors and has gifted over 500 books since. From 2023 -2025 Sally used her expertise in social media, styling, partnerships, speaking and social impact strategy as an Ambassador for  Beyond DV for "Dress to Express Day',  in partnership with Brisbane Fashion Festival a day to celebrate fashion freedom & walk in solidarity to honour DV survivors in their journey as well as curating wardrobes for DV survivors with the support of Love Me Again Markets. 

More recently, Sally has moved into social media content creation and founder strategy for AUR OCEA and strategic fashion consultancy supporting new brand Toomi and founder Jess Ndenda in creating standout bold collections. 

She has also returned to brunette after nearly 20 years with her distinctive pink hair !