ABOUT SALLY & FASHION

Sally Steele has been a Sustainable Style Advocate since childhood, with strong memories of her mother being by far the most stylish person at the hockey sidelines, dressed in reworked or preowned designer pieces from charity shops.  A mantra was always  "Curate don't Consume" and from an early age, she was taught that the stories you make and the memories you have in the clothes are more important than how much it cost or the designer label.  For Sally, Style is being yourself on purpose. 

When she gave up her Film & TV business & moved north to Brisbane, pregnant and jobless  with a toddler to care for ailing parents, she reinvented her career, branding herself "STEELEMyStyle" - a mobile Personal Stylist, Life Coach and Sustainable Style Consultant to help others learn that "Style is an Inside Job". When her father died in 2016, Sally realised that her bold Personal Style allowed her to express a piece of herself and anchored her during sad, turbulent times and she created the #RealStreetStyle  #SpotMyStyle online IG community to support others with combined 250k posts to date. 

During this time, Sally's online presence grew and she began to work with brands providing  fashion styling, brand strategy and creative production.

In 2019, with over 4000 women styled, Sally realised that for many the lack of self love had developed into overconsumption and so she decided to write a book about Mindset & Sustainable Style. By helping others "Ditch the Inner Bitch" she could teach them how to "Dare More, Care Less". Self-published the book was a hot seller and after a successful Australia and NZ book and speaking tour, Sally was heading to UK on her book tour in March 2020 when Covid hit. After the inevitable pivot, Sally started doing personal development workshops for teens, women and DV Survivors.  

Sally has continued for over two decades to be a strong advocate for Sustainable Style and promoting Preloved clothing with speaking & hosting gigs, workshops and events including Brisbane City Council's REVIVE - second hand festival. Sally continues to provide 60 DV survivors a year with styling workshops and capsule wardrobes Sally creates from sourced donations. In 2023, Sally supported Beyond DV in partnership with Brisbane Fashion Festival to create "Dress to Express Day' a march of solidarity to honour DV survivors in their journey to rediscover their identity.