ABOUT SALLY & FILM
Sally emigrated to Sydney to work for Troy Lum at Dendy Films in 2001, first in Marketing & Partnerships, before moving into Strategic Comms and Engagement. She then was asked to join Hopscotch from its inception before starting her own agency Gallus & Co and expanding her client roster to include Hopscotch Home Entertainment, Sydney Film Festival, IF Awards, World Movies and a raft of independent producers and filmmakers.
Sally is one of Australia's most experienced & highly regarded Communications & Engagement Strategists, responsible for well over 250 Film, TV, Event, Social Impact and media campaigns. Sally added Associate Producer to her credits for two time AACTA winning feature documentary Fighting Fear and has gone on to be the strategic lead for multiple international teams & content-led projects for globally respected brands across diverse themes & platforms.
Since 2010 and a move to Brisbane, Sally has expanded her scope working with fashion & lifestyle, interior design, corporate, allied health and NFP sector clients, providing Strategic Consultancy and Creative Brand Direction for content campaigns across digital marketing strategies , app & podcast production, affiliate, affinity & experiential marketing partnerships, activations as well as traditional media and grassroots marketing.
Following the sudden death of her husband, Jason in 2022, Sally has recently returned to keynote speaking and working with strategic consultancy & impact production clients.
Sally is currently writing her second book and also developing her own debut screen project, based on her experiences as a widow with kids and society's approach to grief.
"I love being able to bring my expertise, connections and strategic vision to projects and collaborate to create impactful & inspiring results"
Australian
PAST CLIENTS
WHAT CLIENTS SAY
Brett Burcher - Big Wave Surfer, First time filmmaker, Ocean Advocate
Troy Lum - Producer, Owner Kismet films, Brouhaha & Hopscotch productions
Brett Burcher - Big Wave Surfer, First time filmmaker, Ocean Advocate
Sally was recommended to Brett by a long term film industry contact. Brett had some sensitive footage that he wanted strategic advice about to make the most positive and sustained impact. Sally & Brett worked on an adhoc consultancy basis and Sally opened her doco connections up introducing him to experienced producers once a strategy wa
Sally was recommended to Brett by a long term film industry contact. Brett had some sensitive footage that he wanted strategic advice about to make the most positive and sustained impact. Sally & Brett worked on an adhoc consultancy basis and Sally opened her doco connections up introducing him to experienced producers once a strategy was devised.
"Sally's warmth & interest was immediate making me comfortable & motivated. She inspired ideas and instigated important conversations. Her knowledge, guidance, care & professionalism was outstanding."
Nash Edgerton - Director, Producer - Blue-Tongue Films Cofounder
Troy Lum - Producer, Owner Kismet films, Brouhaha & Hopscotch productions
Brett Burcher - Big Wave Surfer, First time filmmaker, Ocean Advocate
Nash began working with Sally on his rockumentary The Magician in 2004. Blue -Tongue Films Collective became a client for a decade and Sally and Nash have worked on multiple projects including The Square, Spider, Palme d'Or winning Spider Sundance campaign for The Captain as well as working as for brand commercial projects.
" I don't know what could stop Sally maybe Kryptonite !"
Troy Lum - Producer, Owner Kismet films, Brouhaha & Hopscotch productions
Troy Lum - Producer, Owner Kismet films, Brouhaha & Hopscotch productions
Troy Lum - Producer, Owner Kismet films, Brouhaha & Hopscotch productions
After meeting in London, Sally emigrated to work at Dendy Films in 2001, before joining Hopscotch as Head of Media at its inception in 2002. Sally created & executed strategic comms campaigns for seminal films such as Bowling for Columbine, Fahrenheit 9/11, Downfall, Somersault & many more. In 2005, Hopscotch added their Home Entertainm
After meeting in London, Sally emigrated to work at Dendy Films in 2001, before joining Hopscotch as Head of Media at its inception in 2002. Sally created & executed strategic comms campaigns for seminal films such as Bowling for Columbine, Fahrenheit 9/11, Downfall, Somersault & many more. In 2005, Hopscotch added their Home Entertainment division to Sally's roster.
" Sally is one of Australia's leading Strategic Comms Specialists & was a major factor in Hopscotch's early success"
Documentary
WHAT CLIENTS SAY
Maxine Williamson - Producer, Asia Pacific Film Industry Expert
Michael Lawrence - Producer, This Film Studio, Mechanical, Garage Entertainment
Michael Lawrence - Producer, This Film Studio, Mechanical, Garage Entertainment
Sally and Maxine have worked together for 20 years when Maxine was PR & Marketing of Dendy Cinemas in Qld. When Sally moved to Brisbane, Maxine brought her on board firstly as Media Consultant and then as Strategic Script Advisor for 3 consecutive years during her long tenure as Artistic Director of Asia Pacific Screen Awards (APSAs).
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Sally and Maxine have worked together for 20 years when Maxine was PR & Marketing of Dendy Cinemas in Qld. When Sally moved to Brisbane, Maxine brought her on board firstly as Media Consultant and then as Strategic Script Advisor for 3 consecutive years during her long tenure as Artistic Director of Asia Pacific Screen Awards (APSAs).
" Sally Steele is your go to on many things. A strategy and comms powerhouse ! She can think & see things differently to anyone else so in a crisis is an
absolute go to ."
Michael Lawrence - Producer, This Film Studio, Mechanical, Garage Entertainment
Michael Lawrence - Producer, This Film Studio, Mechanical, Garage Entertainment
Michael Lawrence - Producer, This Film Studio, Mechanical, Garage Entertainment
Michael's debut film Bra Boys became Australia's highest grossing doco ever & the start of their working relationship. Sally was Assoc Producer on Fighting Fear & has been strategic lead on many projects since incl - You & Me, Save This Rhino, Proximity & Uncensored with Michael Ware.
"I can't overemphasise the incredible impact working
Michael's debut film Bra Boys became Australia's highest grossing doco ever & the start of their working relationship. Sally was Assoc Producer on Fighting Fear & has been strategic lead on many projects since incl - You & Me, Save This Rhino, Proximity & Uncensored with Michael Ware.
"I can't overemphasise the incredible impact working with Sally has had on every project's success. Her sharp strategic brain, effortless charm, boundless diplomacy & sparkly innovation always leads to the best possible outcome." "
Lucy Markovich - Producer, Screen Industry Exec
Michael Lawrence - Producer, This Film Studio, Mechanical, Garage Entertainment
Lucy Markovich - Producer, Screen Industry Exec
"I've attended several mindset, life and business strategy workshops with Sally as well as a Strategic one to one sessions.I walked away feeling empowered & ready to take on new challenges. I now have the tools to put my ideas into action. Sally is one of the most amazing humans it has been my pleasure to meet. While she is incredibly w
"I've attended several mindset, life and business strategy workshops with Sally as well as a Strategic one to one sessions.I walked away feeling empowered & ready to take on new challenges. I now have the tools to put my ideas into action. Sally is one of the most amazing humans it has been my pleasure to meet. While she is incredibly well travelled, well educated, and has a wealth of business experience, she is also extremely grounded and relatable. The one-on-one sessions have really turned things around. Thank you Sally! You are an inspiration! "
INTERNATIonAL
Contact Sally
Strategist - Mentor - Speaker - Author
